W12. May 20(Mon) - extra credit Q. explore relation btw LEGO and gender

 

I think the gap in the relationship between LEGO and gender arises from several historical, cultural, and marketing factors.


1. Marketing Strategies.

 In the past, LEGO primarily marketed its products to boys, emphasizing themes like construction, adventure, and conflict. These themes traditionally align with stereotypical male interests.

2. Gender Stereotypes.

 Society often reinforces gender stereotypes from a young age, influencing the types of toys children are encouraged to play with. Boys are typically encouraged to engage with construction and action-oriented toys, while girls are often steered towards dolls and role-playing sets.



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